If you’ve ever browsed It’s Lovely! I’ll Take It!, you know that a slightly bad photo can leave a property vacant, but a really bad photo can make it a world wide joke. Of all the things you do to get and keep your property occupied, taking good photos is one of the most important. Particularly with the number of home and rental shoppers browsing first online, your property photos are truly your first impression. While a number of investors and property managers hire out professional work, there are ways to DIY and represent yourself and your property in a flattering light.
In fact, light itself is perhaps the most important element to consider when planning your photos. Whenever possible, take exterior photos during the optimal “Golden Light” hours—the first morning light, or just before sunset. Don’t shoot directly into the sun, and use the best natural light for exterior rather than interior shots if you’re pressed for time.
When shooting indoors, open or adjust window treatments to let in the most natural light, and turn on all lamps and overhead lighting as well. When determining which perspective to shoot a room from, try standing with your back to the window or light source and capture the angles where sunlight will fall. This easy light effect creates a warm and inviting photo.
Be mindful of televisions, mirrors, beveled glass, or glass cabinet doors, which can create a glare or capture a flash image in your photographs. A glare can be removed with photo editing, but this creates more work and it’s best to avoid them initially. Consider angling these features away from you, or adjusting your position before taking photos.
It likely goes without saying, but take the time to tidy the property and all rooms before taking your photos. Nothing is more frustrating than taking a great shot and noticing a wayward bag of trash, a raised toilet seat, or a crooked bed spread. Depending on your climate, try to avoid taking photos in the winter when the landscaping and property surroundings are likely to look desolate. Outdoor photographs in general may not seem as important as the interior, but the full property and its surroundings can be chock full of psychological triggers and will prevent a sense of claustrophobia. Seeing a nearby walkable shopping area, waterway, or lush greenery in your photographs may be just the thing to move someone to make an appointment for a showing.
Indoors, start with corner shots to maximize the space and include as much of the room as possible. Emphasize the unique features in and around the property, and don’t photograph doors unless they are one of those unique features. The object of property photography is to invite a tenant in, not literally show them the door.
Finally, invest in or borrow high quality equipment. Find and train yourself to use a photo editing software that you’re comfortable with, like Photoshop or MS Picture Manager. Use an 8 MP or higher digital camera so that you can snap freely and choose the best photos. Do not feel as though you need to include photos of every room or property feature, particularly if you’re finding it difficult to get a good shot. Be selective and show the best you have to offer. With some care and creativity, browsers will turn to renters, and will say “It’s lovely! I’ll take it!” with absolute sincerity.
Filed under: General Information, Property Maintenance, Property Management Topics, Real Estate Investment, Urban Renewal, Landlord, lease, multi-family, Property Management, real estate management, reduced vacancy, rental, wealth creation